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KMID : 0604520120380040339
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Journal of the Society of Cosmetic Scientists of Korea
2012 Volume.38 No. 4 p.339 ~ p.356
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A Study on Cosmeceuticals Usage Actual Condition and Purchasing Behavior of Female Undergraduates
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Kim Ju Duck
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Abstract
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At this point in time, the importance of cosmeceuticals is being emphasized. This report is about the cosmeceuticals usage analysis of actual condition and purchasing behavior of female undergraduates. I suggest the methods for the sustainable improvement of cosmeceuticals that will satisfy needs of more customers through market segmentation. The subjects of this study were 340 undergraduates of selected 2 women's Universities in Seoul. 300 replies among the total distibuted questionnaires were analyzed with SPSS WIN 15.0 Statistics program.Through the study, it appears that the most female undergraduates use cosmeceuticals and the usage of cosmeceuticals is to resolve their skin problems. The most popular places for the purchase of cosmeceuticals are department stores and the most important consideration on purchases is the effectiveness of products. It is discovered that sunscreens are the most used cosmeceuticals.
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KEYWORD
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cosmeceuticals, usage actual condition, purchasing behavior, female undergraduates
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